Freitag, 29. Juni 2007

Mobiles - iPhone out and on a rampage

Now THAT is what I call a mobile phone launch. It easily was the most anticipated mobile phone launch ever (I think) and likely the most profitable as well.

Well, the iPhone certainly is an amazing piece of technology and it looks good (although it still a joke compared to my Nokia 7380) and the price for the phone itself certainly really is not overpriced but the problem is that there is no competition among providers and this leads to enourmous cost of usage.
Even with the 100$ service plan, actually using the iPhone as a phone (no pun intended) is only for rich people. If non-rich people do not pay attention on their extra minutes, they are several hundred dollars lighter in absolutely no time.

I do not think the iPhone will be really successful before prices for calls go down dramatically.

Computers - AMD facing bankruptcy

I really do not think that I need to inform you about the news since I think you have read them yourselves.

- Barcelona launching at only 2.0 GHz and too late on top of that
- ATi Radeon HD 2400 & 2600 heavily underwhelming

So what does this mean for AMD? Let´s have a separate look on CPU and GPU divisions at AMD.

The CPU division is, at this point it can be said, doomed.
With only a 2.0 GHz part, Barcelona cannot even compete with the lowest end current Clovertown and Woodcrest Xeon CPUs. But the worst thing is that Barcelona will, as expected, have to face Penryn, a 45nm beast at up to 3.73 GHz if necessary (please note that these are clockspeeds once reached by NetBurst) and its server derivate which will have at least the same IPC as Barcelona (maybe 5% disadvantage).
However, AMD has also announced a 2.4 GHz SE part due next year at a whopping 120W TDP.
So it will work out like this:

Penryn (worst case): 3.33 GHz / 1.05 = ~3.17 GHz
Barcelona (best case, with SE version): 2.40 GHz x 1.05 = ~2.52 GHz
Performance advantage for Intel: [ (3.17 - 2.52) / 2.52 ] x 100 = 25.79% = ~26%

It is clearly visible that AMD unfortunately is not going to get anywhere with this processor.


The GPU division is, at least for this current generation, soundly beaten.
We know how far the 2900 XT is behind nVidia and now we also know that R600 mainstream do not really cut it. In fact, they are not as far behind as the 2900 XT since 2400 and 2600 processors are made on a 65nm process and allow for higher clocks and lower power consumption compared to the 2900. Surprisingly, these cards could even be used in notebooks or HTPCs with the latter being the only place where these cards could really be useful because they show solid performance in this area.
But all this does not make the harmful facts any better. In Gaming the new cards are beaten my considerable margins while consuming more power.

ATi´s one and only hope is their upcoming multi-core chip design and they might actually have an advantage here since nVidia does not have any experiences with multi-core processing.